Cyber Espionage & Your Business
Cyber Espionage is exactly what it sounds like. Online spying. It’s important to grasp how valuable it actually is within the business realm. The benefits of spying are directly related to the demographics and psychographics of your target audience. The caveat to that, however, is that buyer demographics and psychographics have a tendency to change as online marketing trends evolve.
Having said that, obviously, Cyber Espionage is the tool that will help keep you up to date with your target audience and their needs as markets evolve. To sell your product, you have to really be able to get inside the minds of your buyers. The more you know, the more you can neuro-condition your ad copy to prompt your prospective customers.
There’s several purposes to conducting Cyber Espionage.
1. To find out WHO your clients are.
First and foremost, you must know who your clients are in order to target their needs. The fastest way to figure this out is to spy on your competitors’ clients. This is especially valuable if you’re new to your niche or considering pivoting your niche and/or products. New product or a pivot in products always equals new demographic. Find others who are marketing similar products as you. Look at their customers and begin to build a demographic specific to that particular product.
Pivoting your products isn’t the only thing that can alter your demographic. Times, technology and trends will change it as well. Don’t just assume that you know who your target audience is. Always research them. Suppose that your target customer is age 24. When were you 24? In other words, were you 24 recently, or a decade or more ago? Because what 24 year old millennials are like now, are not what 24 year olds were like a few years (or more) ago. Never assume you know your target audience without conducting Cyber Espionage.
Start with these:
|Religion||Birth Rate||Death Rate|
|Family Size||Average Marrying Age||Children|
2. To figure out WHY they buy.
At this point, you’re ready to flush out your client psychographics.
As shown below, in order to understand exactly why buyers buy from you, you need to know the facts about them. Demographics will tell you who your target buyers are. Psychographics will tell you WHY they buy from you. Here is what you need to know about your buyers:
|Personality||Attitudes/Opinions||Values/Religious Beliefs||Hobbies/Cultural Tastes|
|Lifestyle Choices||Behaviors/Personality Traits||Stressors & Pain Points||What Motivates Them|
When you dive into the psychographics of your customer, it gives you a picture of what they’re like. Certain types of people tend to share common attributes. With this in mind, these attributes give you a picture of their likes, interests and preferences. To clarify, you can now make more accurate assumptions on what would interest them and include psychological triggers in your products and ad copy.
For example, someone who is a single parent will likely appreciate information and products that are about single parenting, making extra money and perhaps handling stress.
On the other hand, someone wanting to build wealth is going to appreciate information that helps them attain wealth such as stocks, investments, marketing etc.
Another excellent example would be a fitness minded person. This indicates they’re into working out, eating healthy and maintaining a regular routine/exercise regime. You can already see this type of person is disciplined, healthy and consistent just based upon their attribute of being into fitness. Knowing this, you can structure content and marketing accordingly.
3. To see how your competition sells.
In addition to discovering who your clients are and why they buy, you want to research what triggers them to buy on your competitors’ sites. How does your competition motivate them to take action and buy? Look for specific examples in headlines, subheadings and calls to action. (CTA)
The key to online success is being able to position yourself right in the middle of your target market. Knowing how you stack against your competitors will enhance your own growth strategies and product developments. Here is some key data you need to collect about your competition:
Who exactly are your competitors?
Overall, what problems and pain points are they addressing?
Furthermore, what advertising strategies are they implementing? Are they working? Make a swipe file of phrases, headlines and subheadings that draw attention, or appeal to the customer.
Of equal importance, is taking a look at how your advertising techniques compare. Do your strategies demand attention? Do they relate to a specific pain point your target audience has?
What are their exclusive offers? Their USP? Their lead magnet(s)?
Do a direct website comparison with each competitor. Compare user ability, mobile performance, speed and design. Also, make sure you’re up to date with technology and trending topics.
Lastly, begin brainstorming on how you can combine their products with your own spin to address specific problems the audience faces. This is what will lead you to your value proposition and spark ideas for new core products, lead magnets and tripwire offers.
4. To gain insight on new products that your target audience is hungry for.
In other words, you must be aware of what their needs are. This is what your competitors are doing, so what you need to do is figure out a way to combine their needs with your unique talents and develop products that target this. When you do this, your product will stand out in the market and hold unique value.
Next, structure your content, images, videos and even podcasts to communicate this unique value in a way so that your audience perceives your products as highly valuable.
Your Next Step
Lastly, after conducting Cyber Espionage, you should be ready to develop your Ideal Client Profile. Once you bring your ideal client to life, ideas for products and how to reach and help this client should open up a floodgate of ideas for lead magnets, tripwires, core offers and more. Remember as your wheels are turning with creativity, structure your products on your ideal client only.
Usually a good way to ensure that this is hitting the nail on the head is to look at your product or product idea and ask yourself one question. Is the product suited for types of people who have several of the attributes in your demographic and psychographic data? If so, you’re on the right track!
Thank you for reading. Now it’s time to take action. Please like, share and comment on this article and if you’d like to keep learning how to combine neuro-conditioning and internet marketing, please sign up below. Until next time, never give up, never give in and pull from within!