Your opening launch offer, more than anything else, is what will determine how successful your product launch is. The more “goodies” prospective clients receive from a product, the more likely they are to buy. Having said that, you want structure the offer so clients get the impression they’re getting a great deal. This is an art, and hopefully this article will help you.
Break Information into Blocks or Sections
By now, your unique product should have your benefits crafted into wording that resonates with your audience. Use these benefits and break them into separate lessons, or modules, or chapters. Whatever you wish to call each section. Clearly and concisely explain step by step procedures to attain the aforementioned benefits.
That way, you’re able to promote your launch offer as multiple parts rather than just one part. The perceived value of eight sections, or modules each with an individual lesson, presented with spectacular content/video/images, is just much higher than the perceived value of a single product.
The Lure of Bonuses
Bonuses can significantly increase your conversions. In fact, if you have great bonuses, some people will purchase your entire program just to get their hands on a particular bonus that they fell in love with.
The “pile on bonuses” technique has been popular with marketers for many years. And for good reason, too – it just makes the offer that much sweeter.
If you can increase the total value of your offer from $40 to $300 through bonuses and still be charging just $20 for the product, they’re much more likely to buy.
Creating the Ultimate Launch Offer
The offer of what they’ll get if they buy within 24 to 48 hours of launch day is crucial. This is what will get people to either buy now, or likely forget to buy at all.
The key here is to create urgency. The best way to do this is to create a unique offer, specifically for launch day.
There are three ways to do this:
1. Offer a special discount, which closes after a certain period of time. If you can, put a timer on your landing page, or email when you introduce the offer.
2. Give a special discount, which closes after a certain number has been sold.
3. Use either #1 or #2, but to discontinue selling the product altogether after the allotted time or quantity has expired.
Naturally, #3 creates the most urgency, but can limit your long-term earnings by not letting people buy a product they’d otherwise want to purchase. That said, an offer like #3 can often earn several months of income all at once.
Another way to combine these kinds of offers is to use #3 and discontinue the product after the launch, then make it available for the general audience six months down the line.
The launch day offer is crucial, because it adds the all-important aspect of urgency. Put some time into thinking about what would really motivate your audience to act now rather than later. Ask yourself: what would motivate you, if you were in their position?
Creating a video that builds excitement and curiosity about your upcoming product can give you a little boost. Make sure you include your benefits, use text so the message is clear with the volume muted, and most importantly, keep it under 1 minute if you want to post on Instagram. Need more help on this? Join the FREE Facebook group Video Vibes for tips, trick, hacks and free advice on making social media videos. In the meantime, never give up, never give in and always pull from within!